Case Study: McCue refreshes its brand with RANGE

McCue refreshes its brand across 8 channels with RANGE

McCue, a corporation in the industrial design and manufacturing sector, designs commercial in-store products and fixtures for retail environments. The company faced the challenge of rethinking its entire brand strategy to better position its global image. McCue tasked the vendor, RANGE, with this initiative to redesign its communications across all channels.

RANGE implemented a comprehensive solution for McCue, deploying an integrated marketing campaign. This included creating a new corporate identity, product nomenclature, sales collateral, website, fleet graphics, and trade show exhibits. The vendor also provided B2B direct marketing and industry advertising, giving the McCue brand a fresh new identity.

McCue