Case Study: Lush achieves a stronger brand and standout packaging with RANGE

Lush launches a farmers market in a bottle with RANGE

Lush, an international award-winning line of drinkable yogurt, required a comprehensive branding program to support its convenient and healthy product for the active lifestyle consumer. The company partnered with the vendor RANGE to develop a fully integrated marketing and branding strategy.

RANGE implemented a complete solution that included marketing strategy, brand identity, package design, and promotional materials. The vendor also created unique assets like a branded refrigerated vehicle for the product. Through this partnership, RANGE provided Lush with a cohesive and innovative branding program to help the product stand out in the competitive consumer packaged goods market.

Lush