Case Study: LIFT strengthens its brand identity and community impact with RANGE

LIFT upgrades its brand after 50+ years with RANGE

LIFT, a Dallas-based non-profit dedicated to ending adult illiteracy, needed to significantly upgrade its entire brand identity after more than 50 years in operation. Their challenge was to create a new image that more accurately reflected their mission and community impact. The vendor, Range, Inc., was engaged to define and develop a comprehensive brand identity program.

Range implemented a complete branding solution that extended to all of LIFT's community outreach and marketing materials. The work by Range resulted in a recognizable brand for the non-profit. The new identity boosted student morale, gave them a sense of pride in the organization, and helped get the word out about LIFT's important mission.

LIFT