Case Study: Kelly Mitchell Jewelry creates an integrated luxury brand experience with RANGE

Kelly Mitchell Jewelry launches first flagship store in Dallas with RANGE

Kelly Mitchell Jewelry, a premier international jeweler, engaged the vendor RANGE to help craft its vision into an integrated brand experience for the launch of its first flagship store in Dallas. The challenge was to create a new brand identity that aligned with the company's reputation for approachable luxury.

RANGE collaborated with architects to design a retail store that embodied the Kelly Mitchell brand's distinctive personality, extending this to its packaging, website, and advertising. The solution implemented by RANGE resulted in a warm, thoughtful, and understated elegance for the brand.

Kelly Mitchell Jewelry