Case Study: Grand Banks Yachts achieves a unified luxury brand strategy with RANGE

Grand Banks Yachts Ltd. unifies 3 yacht lines with RANGE

The customer, Grand Banks Yachts Ltd., a Seattle-based luxury yacht builder, faced the challenge of unifying its three distinct yacht lines under a single, consistent brand language. To address this, they engaged the vendor RANGE to develop a new brand strategy and marketing program.

RANGE implemented a solution by identifying common attributes and unique selling features for each yacht line to segment the target market clearly. The vendor then deployed a comprehensive marketing program that celebrated the unique characteristics of each line while charting a new, cohesive course for the overall Grand Banks brand.

Grand Banks Yachts Ltd.