Case Study: Dallas Center for the Performing Arts achieves world-class fundraising success with RANGE

Dallas Center for the Performing Arts raises more private funds than any other project of its kind with RANGE

The Dallas Center for the Performing Arts (DCPA) engaged RANGE to develop an integrated brand marketing communications program. Their challenge was to create a campaign to assist in fundraising and naming rights solicitations for the new world-class facility, one that would appeal to prospective donors.

RANGE created a comprehensive program including strategy, signage, presentations, marketing collateral, advertising, an interactive website, and animated videos. This solution helped the Dallas Center for the Performing Arts raise more private funds than any other project of its kind in the world, establishing it as a global benchmark.

Dallas Center for the Performing Arts