Case Study: Coeur d’Alene Visitor’s Bureau attracts more visitors with RANGE

Coeur d’Alene Visitor’s Bureau keeps hotel rooms, restaurant reservations and theme park rides filled year-round with RANGE

The Coeur d’Alene Visitor’s Bureau needed to attract tourists to its scenic lakeside city despite its natural appeal. To meet this challenge, the bureau partnered with the vendor RANGE for a comprehensive marketing and branding solution.

RANGE architected the bureau's brand identity and developed ongoing multi-media campaigns. These efforts included television ads, videos, print and digital media, and an effective website designed to drive in-person visits. The solution implemented by RANGE successfully helped keep local hotel rooms, restaurant reservations, and theme park rides filled throughout the year.

Coeur d’Alene Visitor’s Bureau