Case Study: Arnie's Army Charitable Foundation builds a lasting legacy with RANGE

Arnie's Army Charitable Foundation launches limited edition merchandise with RANGE

The customer, Arnie's Army Charitable Foundation, a charitable non-profit, faced the challenge of creating a lasting legacy for future charitable endeavors following the passing of its iconic founder, Arnold Palmer. They engaged the vendor, RANGE, to develop a new brand strategy and comprehensive identity system that would embody everything he stood for.

RANGE implemented a solution that included a comprehensive identity system and an animated motion identity package. The vendor also collaborated on a video series to honor Arnold Palmer's history and relationship with his followers. This new identity was successfully used on limited edition merchandise to help raise money for the foundation.

Arnie's Army Charitable Foundation