Case Study: Cali's Books builds async best practices with Range

How Cali's Books uses Range to build async best practices

Cali's Books, a woman-owned, family-operated international soundbook startup, faced significant challenges in coordinating its 12-person team spread across 10 countries. Their remote, asynchronous work model made it difficult to maintain focus and build shared context, as communication was primarily conducted through noisy, ad-hoc Slack messages. To solve this, the company turned to Range to implement better async practices.

Using Range Check-ins, the team established a blueprint for async communication, including weekly goals, blocker identification, and cross-functional collaboration. This solution led to a 92% adoption rate of async standups, with the team publishing over 913 check-ins. Range helped the team cut through communication noise, spark meaningful connections across departments, and keep projects moving forward efficiently across multiple time zones.

Cali's Books

Michael Pursey

Chief Technology Officer