Case Study: WeWard achieves global expansion and under €1 CPI with Ramdam

WeWard triples ad spend and keeps CPI under €1 with Ramdam

WeWard, a free mobile application that motivates over 20 million users to walk every day, faced a major creative challenge. With a rapid global expansion into 20 new countries, they needed a large volume of high-quality advertising creatives in more than 10 different languages to combat ad fatigue and support their growth. They chose Ramdam for its cost-effective access to a diverse pool of creators on TikTok and Instagram.

Ramdam provided an ergonomic platform that allowed WeWard to quickly select creators and launch campaigns in a matter of weeks. This solution enabled WeWard to triple its investments in ads across various social media platforms in just a few months. The partnership achieved remarkable results, maintaining a cost per install (CPI) of under €1 while scaling user acquisition globally.

WeWard