Case Study: SumUp achieves stable TikTok CPA at scale with Ramdam

SumUp scales TikTok with Ramdam and drives +127% sign-ups

SumUp, a global financial technology company, wanted to acquire new customers for its mobile app through TikTok but found limited success with traditional branded content. They partnered with the vendor Ramdam to produce authentic, creator-led content at scale to drive results across the entire marketing funnel while measuring its incremental impact.

Ramdam implemented a creator-led strategy, leveraging its combination of AI and human assistance to rapidly produce and test a high volume of videos. The solution involved AI-based creator selection, A/B testing of concepts, and the use of TikTok's Spark Ads for an organic approach. This strategy delivered massive scale and measurable impact. Results for SumUp included receiving 700 videos in 3 months, achieving over 100 million monthly impressions, and increasing sign-ups by 127%, all while maintaining a stable cost per acquisition despite a weekly ad spend of over €60K.

SumUp