Case Study: Publicis achieves 5M views and 5% engagement with Ramdam

Publicis drives 5M views in 2 weeks with Ramdam

Publicis Media's agency Blue 449 faced a challenge for their client Sol de Janeiro's launch in France, needing to quickly activate a large number of micro-influencers to complement their media mix. They required a platform, Ramdam, that could rapidly find specific creator profiles and automate the entire collaboration process, from contracts to sending gift cards, under very tight deadlines.

Using Ramdam, Publicis was able to mobilize 80 creators matching their criteria within 48 hours and manage 30 collaborations in just 8 hours total. The platform automated the process and provided advertising codes to mix organic and paid strategies. The resulting campaign achieved 5 million views and an impressive 5% engagement rate for Sol de Janeiro.

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