Case Study: Photoroom achieves 3x higher CTR with Ramdam

Photoroom boosts CTR 3x and lowers CPM 12% with Ramdam

Photoroom, a leading AI-powered photo editing app, needed a cost-effective way to improve ad performance and lower CPMs for their TikTok campaigns in the competitive US market. They turned to the vendor Ramdam to leverage its creator-led ad solution to achieve higher engagement and optimize their ad spend.

Using Ramdam's platform and services, Photoroom was connected with creators who understood the TikTok audience, allowing them to quickly test and iterate on a wide variety of ads. This solution from Ramdam led to a 12% lower CPM and a 3x higher click-through rate, which greatly contributed to their ability to scale TikTok ads in the US.

Photoroom