Case Study: Voodoo increases CTR and saves 3 hours per week with Ramdam

How Wizz Simplified UGC Creation and Increased CTR

Wizz, a social app developed by the multinational company Voodoo, struggled to create user-generated content (UGC) that resonated with its target audience for advertising. Their challenge was to efficiently produce large volumes of relevant UGC to improve campaign visibility and test numerous creative concepts.

The vendor, Ramdam, provided a platform that streamlined the entire UGC campaign process, from creator applications to payment and content centralization. By using Ramdam, Voodoo saved approximately three hours per week, doubled their click-through rate (CTR) by two points, and achieved a significant boost in organic presence.

Voodoo

Enora Parel

User Acquisition Associate