Case Study: MWM propels Swipewipe into the Top 10 App Store rankings with Ramdam

How a Single TikTok Ad Propelled Swipewipe App into the Top 10 App Store

MWM, a leading app publisher in France with over 600 million downloads, needed to find a cost-effective way to drive installs for its Swipewipe app. The challenge was to discover a creative ad that would resonate with a global audience after numerous other attempts had failed to produce the desired results. The company turned to the vendor Ramdam to utilize its platform for finding creators and producing TikTok Spark ads.

By leveraging Ramdam's platform to quickly test and optimize ads, MWM was able to identify a high-performing TikTok ad from a creator named Madison. Ramdam delivered over 200 TikTok Spark ads per month, which drove down the app's Cost Per Install. This strategy propelled Swipewipe to a 75x growth in revenue and a top 10 App Store ranking in 15 countries within just three months, while also growing its monthly active users to over 500,000.

MWM

Nour Nabli

Lead Creators Manager