Case Study: Hily achieves scalable creative testing and stronger Spark Ads performance with Ramdam

Hily scales Spark Ads to $20K-$40K spend with Ramdam

Hily, a global dating app, faced the challenge of scaling its user acquisition while maintaining a strong return on investment. Their performance was at risk of plateauing because they lacked the creative testing velocity and sufficient creatives to fully leverage TikTok Spark Ads. To address this, they partnered with Ramdam to scale their creative testing pipeline.

Ramdam helped Hily significantly boost its creative output, developing new concepts and iterating on high-performing formats. This strengthened Hily's Spark Ads strategy, feeding the pipeline with validated creatives. The results for Hily included multiple top-performing Spark Ads that scaled to spends of $20,000–$40,000, all while sustaining a balance between volume growth and ROI.

Hily