Case Study: Aditya Birla Group achieves streamlined recruitment, automated performance management and proactive workforce planning with Ramco Systems' ramcoHCM

Leading fashion apparel in India, Madura Fashion & Lifestyle weaves growth with Ramco HCM

Madura Fashion & Lifestyle (MFL), part of Aditya Birla Nuvo, is a fast‑growing branded apparel and premium lifestyle retailer that also brought premier international labels to India. To sustain market leadership it needed to modernize HR processes—streamlining recruitment, training and performance management, handling logistics and life‑events—after its legacy system proved inflexible, costly to customize and unable to support diverse brand‑specific talent rules.

MFL implemented Ramco HCM for its flexibility and retail‑specific capabilities, including walk‑in and bulk recruitment, monthly appraisals consolidated into annual reviews for permanent and contract staff, and workforce planning by brand and outlet. The rollout streamlined hiring, reduced recruitment costs while improving talent quality, automated performance and records management with audited ratings, and enabled proactive training and staffing plans, supported by cloud analytics, mobile access and easy third‑party integration.

Aditya Birla Group