Case Study: ITC Limited achieves a scalable digital marketplace connecting rural India to global markets with Ramco Systems' VirtualWorks

India's second largest exporter of agricultural products uses Ramco's unified platform

Headquartered in Hyderabad and India’s second-largest exporter of agricultural products with annual exports over INR 5 billion, the company needed to digitally connect a vast rural network of suppliers, buyers and new village retail outlets. It faced complex requirements: managing 2,500+ diverse agri and aqua product lines, commodity blending, exports, changing regulations and taxes, multi‑lingual localization, and reliable operation despite rural constraints like power outages and poor connectivity.

Ramco co‑created a VirtualWorks™-based digital marketplace that unified trading, e‑choupal, rural distribution, logistics and financials into a scalable, highly available platform. Delivered in 10 months, the solution spans 40 ERP locations and 500+ e‑choupals (extensible to thousands), supports eight local languages, complies with international trading norms, and rolled out across 800 distribution centers—eliminating middlemen, improving multi‑level stock visibility, reducing logistics inefficiencies and serving millions of customers with a centralized, future-ready system.

ITC Limited