Case Study: pawTree boosts sales rep engagement and onboarding with Rallyware

pawTree boosts sales rep engagement to 70% with Rallyware

pawTree, a direct selling company specializing in pet nutrition, faced the challenge of onboarding and engaging its volunteer sales force, known as petPros. Many of these recruits were new to direct sales and resisted traditional, manual-based training methods. To address this, pawTree partnered with Rallyware to implement a customized digital training and engagement solution.

Rallyware's solution broke the training into 51 bite-sized, mobile-friendly tasks, incorporating gamification and a monetary incentive for quick completion. This approach led to significant results for pawTree, including 70% of the workforce being highly engaged and 90% of training being successfully completed. Rallyware enabled new petPros to complete their full onboarding in just 15 days, dramatically increasing engagement.

pawTree