Case Study: Merrell doubles retail staff training and boosts product sales with Rallyware (Myagi)

How Merrell Boosted Brand Awareness and Product Knowledge Across Retailers

Merrell, the American footwear manufacturer, needed a scalable way to boost brand awareness and product knowledge among retail staff across many stores, especially reaching younger and high‑turnover associates who don’t respond well to classroom training. Working with Rallyware and its Myagi online learning network, Merrell ran a pilot that complemented in‑person brand ambassador training and provided on‑demand, media‑rich learning targeted to different learner types.

Rallyware implemented the Myagi sales‑enablement platform to deliver short, engaging training, onboarding, and reporting across Merrell’s retail partners. The program cut per‑person training cost, doubled the number of store staff trained in a season (≥100% increase), improved season‑over‑season sales for trained products, and gave Merrell measurable analytics to prove ROI — insights now used for onboarding, brand ambassador alignment, and ongoing content improvement.

Merrell

Max Wallder

Trade Marketing Executive