Case Study: KEEN Footwear achieves 65% dealer associate engagement and 9.5/10 content quality with Rallyware (Myagi sales enablement)

How Keen Footwear Used Digital Training to Create a More Engaged, Loyal Sales Force

KEEN Footwear, a family‑owned global footwear brand, needed to digitalize sales enablement to replace inconsistent in‑person store clinics and keep personal connections with retail associates. To modernize training, maintain a unified retail message, and engage associates across EMEA, KEEN selected Myagi by Rallyware as their sales enablement and staff engagement platform.

Rallyware’s Myagi delivered mobile lessons, quizzes, QR‑enabled in‑store prompts and incentive mechanics that scaled across KEEN’s dealer network; as a result, over 65% of associates engaged with KEEN content and internal ratings show a 9.5/10 score for content quality—boosting retailer relationships, driving brand loyalty, and supporting omnichannel sell‑through.

KEEN Footwear

Alexandra Kim

Retail Marketing Specialist