Case Study: Hibbett Sports achieves modernized brand training and improved in-store customer experiences with Rallyware

How a Major Sporting Goods Retailer Revamped Their Customer Experience

Hibbett Sports faced rising competition from e‑commerce and larger retailers while serving smaller, technology‑limited markets; their training relied on paper and DVDs with low visibility and planning cycles of 8–10 weeks. To modernize brand training and improve in‑store customer conversations, Hibbett turned to Rallyware and its sales performance enablement / brand training solutions.

Rallyware deployed a mobile‑first sales enablement platform that let Hibbett push content instantly, collaborate with wholesalers (e.g., New Balance, Asics), and replace slow DVD/mail workflows—effectively eliminating the 8–10 week rollout lag. Rallyware’s flexible, easy‑to‑use system increased visibility and accountability for training, improved frontline product knowledge and customer engagement, and helped Hibbett attract and retain higher‑quality retail talent.

Hibbett Sports

Bill Woodall

Director of Retail Experience and CX