Case Study: Fleet Feet achieves up to 140% sales growth and 44% sell-through lift with Rallyware sales enablement

How a Major Retailer Enabled Sellers for +140% Sales Increase

Fleet Feet, a mission-driven specialty retailer with 200+ stores and a franchise-heavy model, needed a way to scale consistent sales and product training across wide geographies while Heather Fencik, the sole Education Manager, managed L&D and sales enablement. To upskill their community-minded “Outfitters,” motivate weekly micro-learning on specific SKUs, and track engagement centrally, Fleet Feet used Rallyware’s sales enablement platform.

Rallyware provided video-based training, store-level analytics, reward mechanics and vendor collaboration tools so Fleet Feet could promote content, record live sessions, and target KPIs quickly. The results were measurable: Rallyware data shows a 140% sales increase with an active user audience, a 44% sell-through boost from an 8% rise in platform engagement, a 54% sales uplift when promoted training is engaged, plus teams using Rallyware see roughly a 10% sales bump and training-score-driven add-on increases.

Fleet Feet

Heather Fencik

Education Manager