Case Study: Samsung doubles club registrations and boosts active engagement 185% with Rallyware's Climate Superstars

An innovative program for Samsung to drive engagement and learning

Samsung Electronics America needed an innovative way to scale its sustainability education and engagement with Boys & Girls Clubs of America and the EPA ENERGY STAR program, targeting 11–13-year-olds while putting measurable CSR metrics in place and building a long-term partnership. Samsung engaged Rallyware to deliver a digital learning and engagement solution — the branded Climate Superstars platform and gamified program.

Rallyware ran a seven-week Climate Superstars competition with 1,000+ participants from 200+ clubs, replacing traditional materials with interactive tasks, community features, analytics, weekly reports and re‑engagement campaigns. The Rallyware program doubled club registrations, boosted active participation by 185%, achieved an 86% challenge completion rate, generated original user content, and provided real-time CSR measurement and reporting.

Samsung

Katie Davies

Corporate Sustainability & Communications