Case Study: GitLab achieves faster, more scalable research with Rally

GitLab streamlines research ops and reaches 8,000 contacts with Rally

GitLab, a DevOps platform with over 2,300 employees, faced significant challenges in scaling its UX research operations. Their processes were fragmented across multiple tools, creating bottlenecks, stale participant data, and manual workflows that slowed down research and pulled resources from other teams. They needed a more efficient and compliant system for participant management and sought a solution from the vendor Rally.

By implementing Rally's Research Ops Platform, GitLab streamlined its research processes. The solution provided direct access to user data through a Snowflake integration, centralized participant management, and enabled self-serve research across the organization. As a result, GitLab achieved a dramatic increase in efficiency; one outreach to 8,000 users via Rally was more successful than multiple waves to 14,000 people in their previous tool. Rally empowered the team to run more studies in less time with fewer errors, allowing researchers to focus on high-impact, strategic work instead of administrative tasks.

GitLab