Case Study: Figma achieves org-wide research automation with Rally

Figma turns researcher-built AI workflows into org-wide leverage with Rally

Figma, a design services company, faced a challenge making its vast amount of existing user research accessible and actionable across its growing organization. This led to inefficiencies, including redundant studies. To address this, Figma sought to automate its research operations and partnered with the vendor Rally to implement its research participant management platform and Rally MCP.

Using Rally as a centralized research CRM, Figma built a foundation for automation. A researcher then created an AI workflow with Rally MCP that automated administrative tasks around research sessions, such as sending pre-session briefings and generating post-session summaries. This workflow was shared company-wide, democratizing insights and freeing researchers to focus on high-judgment work like synthesis and stakeholder relationships. Rally enabled Figma to transform individual automations into org-wide leverage, shifting conversations from finding information to understanding it.

Figma