Case Study: Earnest accelerates research and drives better product decisions with Rally

Earnest launches research in a day with Rally

Earnest, a fintech company, faced significant delays in its user research process, which was slow, manual, and dependent on other teams like marketing and legal. This created a bottleneck, often taking weeks to launch a study and leaving researchers bogged down in logistics instead of analysis. To overcome this challenge, Earnest implemented Rally's customer advisory panel platform to streamline participant recruitment and management.

By using Rally, Earnest automated its recruitment, consent, and incentive management processes, eliminating cross-team dependencies. The solution enabled the research team to launch studies in a day or less instead of waiting 2-3 weeks. This faster, more reliable access to users transformed research into a proactive strategic driver, allowing the team to influence product strategy earlier in the development cycle and providing a significant competitive advantage.

Earnest