Case Study: Doximity scales healthcare research with Rally

Doximity scales research for 80% of U.S. doctors with Rally

Doximity, a platform for healthcare professionals, faced the significant challenge of conducting user research with an extremely hard-to-reach audience. Busy clinicians, including doctors and nurses, have demanding and irregular schedules, making traditional research methods like live interviews nearly impossible. This led to research delays and deprioritization. To address this, Doximity's Senior UX Researcher, Krista Lipps, turned to the vendor Rally, a research operations platform, to help scale their efforts.

The solution involved implementing Rally for participant management and recruitment, which centralized and automated their research operations. This was paired with Outset for AI-moderated asynchronous interviews, allowing clinicians to participate on their own time. Using Rally and Outset together enabled Doximity to launch studies in hours instead of weeks. The impact was substantial: research capacity expanded dramatically, allowing Krista to support more teams and ground product decisions in high-quality insights from a previously inaccessible audience, all without adding operational overhead.

Doximity