Case Study: Pretty Boy scales email marketing 88% with Raleon

Pretty Boy’s Secret to Scaling Email Marketing 88% In One Month (Without Adding Headcount)

Pretty Boy, a men's skincare brand, faced a significant bottleneck in its email marketing process. The lean team, led by its founder, was spending excessive hours on manual tasks like brainstorming, copywriting, and creating briefs for a freelance designer. This prevented them from scaling their output and building a consistent, segmented email strategy. They partnered with the vendor Raleon to implement its AI Strategist service to overcome this challenge.

Raleon's solution used AI fine-tuned to Pretty Boy's brand voice to automate the creation of data-driven email campaigns. This drastically reduced the time required to plan and brief emails from days to just a few hours. As a result, Pretty Boy achieved an 88% increase in monthly email output and a 70% reduction in the time spent on the process, leading to a 454% efficiency gain.

Pretty Boy

Ben Feys

Co-founder