Case Study: KOS cuts segmentation time from 4 hours to 60 seconds with Raleon

How KOS Turned a 4-Hour Segmentation Task into a 60-Second Win

KOS, a premium brand that rarely runs discount promotions, needed to clear excess inventory with a deep-discount campaign. Their challenge was to precisely target two key segments—at-risk inactive customers and promotion-responsive customers—without eroding full-price sales from their active customer base. Manually creating these segments would have required over four hours of analysis, which was time the team could not spare. To solve this, they turned to the AI-powered segmentation service from Raleon.

Using Raleon's pre-built intelligent segments, KOS identified and targeted the required customer groups in just 60 seconds, a task that would have taken hours manually. The solution was implemented directly through Raleon's integration with Klaviyo. The campaign resulted in an 83% increase in revenue per recipient and a 14% increase in revenue from low-engagement customers, all while protecting the brand's contribution margin and avoiding cannibalization of full-price sales.

KOS

Dejan Georgiev

Senior Email Marketing Manager