Case Study: Orbis boosts email revenue 63% with Raleon

How Orbis Boosted Email Revenue 63% with AI-Driven Segmentation

Orbis, a Swiss wellness brand, was facing challenges with its email marketing despite having a solid subscriber list. Their segmentation was too generic, leading to lower engagement and limiting sales potential. As a lean team, they needed a better way to target customers without hiring more staff or completely overhauling their strategy. They turned to the vendor Raleon and its AI Strategist service for a solution.

Raleon implemented its AI-driven segmentation to automatically identify and target key customer groups, such as on-site engagers and upsell opportunities, refreshing these segments nightly. This precision targeting allowed Orbis to send the right messages at the ideal time without changing their existing campaigns. The solution delivered significant results: a 63% increase in revenue per recipient, a 10% increase in revenue per campaign, and a 72% improvement in email efficiency, all achieved by the same small team.

Orbis

Pietro Pelizzari

Co-Founder