Case Study: Podorozhnyk Pharmacy achieves 37% turnover growth with Rakuten Viber Rich Business Messaging

Podorozhnyk Pharmacy boosts turnover 37% with Rakuten Viber

Podorozhnyk Pharmacy sought to maximize customer engagement and generate revenue by delivering personalized promotions and collecting feedback. To achieve these goals, they partnered with Rakuten Viber to implement a solution that would improve customer experience and loyalty without the high cost of a dedicated app.

Rakuten Viber provided a solution using its Rich Business Messaging platform and a Viber chatbot. This ecosystem acted as a virtual loyalty card, allowed customers to place orders for in-store pickup from anywhere, and delivered targeted promotions. The results for Podorozhnyk Pharmacy were significant, including a 10% increase in ROI, a 37% higher year-over-year turnover, and a 450% return on marketing investment. Furthermore, 50% of all online pickup orders were placed through the Rakuten Viber chatbot.

Podorozhnyk Pharmacy