Case Study: Rhone Apparel achieves higher conversions and revenue with Rakuten Fits Me

Rhone Apparel - Customer Case Study

Rhone Apparel, a premium activewear brand founded in 2014, needed a better way to help online shoppers find the right size and fit. Its customer service team was being overwhelmed by fit-related questions, and the brand wanted a more accurate solution than a standard size chart to support purchase decisions and improve customer engagement.

Rakuten Fits Me implemented its Fit Origin size and fit recommendation tool on Rhone Apparel’s product pages, using Rhone’s own garment data and body profile data to guide shoppers through a quick “Find my Size” journey. The results were strong: users of Rakuten Fits Me converted at 9.8% versus 3.7% for non-users, and the solution delivered +20.4% incremental revenue to Rhone’s website, while also improving customer confidence and average order size.

Rhone Apparel