Case Study: MUD Jeans boosts conversion and cuts returns with Rakuten Fits Me Fit Origin

MUD Jeans - Customer Case Study

MUD Jeans, a sustainable denim brand founded in 2012, wanted to reduce the costly returns and size-related uncertainty common in jeans shopping. The company met Rakuten Fits Me at the Drapers Fashion Forum and explored its Fit Origin size and fit recommendation solution to help shoppers choose the right size with more confidence.

Rakuten Fits Me implemented Fit Origin for MUD Jeans, giving shoppers an easy-to-understand recommendation page that shows how products fit across key body measurements. The results were strong: shoppers using the tool converted more than 3 times as often as non-users, and returns among Fit Origin users were reduced by 38.3%, while also helping MUD Jeans cut size and fit enquiries.

MUD Jeans