Case Study: Henri Lloyd boosts conversions and cuts returns with Rakuten Fits Me

Henri Lloyd - Customer Case Study

Henri Lloyd, the British sailing and lifestyle brand founded in Manchester, wanted to make online shopping more personal and efficient by helping customers find the right size and fit without overwhelming them with too many choices. To address this challenge, Henri Lloyd worked with Rakuten Fits Me and its Fit Origin fit recommendation solution.

Rakuten Fits Me implemented Fit Origin to provide personalized size guidance and contextual fit advice, integrating it with Henri Lloyd’s analytics systems for objective reporting. The results were strong: first-time buyers using Fit Origin saw a 57% increase in conversions, and the return rate dropped to 4.5% versus 15.3% for shoppers who did not use the tool.

Henri Lloyd