Case Study: ViacomCBS launches an interactive children's digital library and boosts engagement with Rakuten DX

ViacomCBS - Customer Case Study

ViacomCBS, a global entertainment leader (brands in France include MTV, Nickelodeon, Paramount and more), engaged Rakuten DX to develop "Books for Kids," a digital library app. The challenge was to deliver an engaging, child-friendly experience that could be regularly refreshed with interactive content and managed efficiently by ViacomCBS teams.

Rakuten DX delivered a complete package — prototype and UX/UI recommendations, integration tools and hands-on training — enabling ViacomCBS to create, manage and publish content rapidly (bringing projects to life in just days). The app launched as a successful pilot with audiobooks, illustrated and chapter books plus interactive activity games, driving higher engagement, stronger customer loyalty and positive user reviews; Rakuten DX’s solution also accelerated content update workflows and opened rapid new business opportunities.

ViacomCBS