Case Study: National Grid achieves data-driven campus recruiting and saves 50–60 hours per semester with Rakuna

Hire Top Student Talent With a Data-driven Campus Recruitment Program

National Grid, a major U.S. energy company, was racing to hire young talent amid a wave of retirements but relied on an inefficient, paper-based campus recruiting process. Because of compliance rules they couldn’t collect resumes, so recruiters used printed sign‑in sheets, then manually transcribed handwritten data, checked applications, and sent follow‑up emails — a time-consuming process that made it hard to track ROI. They discovered Rakuna and evaluated Rakuna Recruit as a potential solution.

Rakuna implemented a mobile capture and OCR workflow plus automated Post‑Event Messaging and Post‑Event Survey tools, deployed in under three months, so National Grid could collect accurate candidate data at events and follow up automatically. With Rakuna, the team met its goals within the first year — saving an estimated 50–60 hours of administrative work per semester, improving post‑event communication, generating reliable recruitment data and ROI analytics, and seeing roughly a 10% annual increase in student applications (plus ~99% positive survey feedback).

National Grid

Valerie Rollo

Campus to Careers Manager