Case Study: Fortune 100 Insurance Company achieves paperless, streamlined campus recruiting and saves time and money with Rakuna

Fortune 100 Insurance Company - Customer Case Study

Fortune 100 Insurance Company, a global life insurer with 2,000 offices and more than $500 billion in assets under management, faced a heavy campus recruiting burden: one recruiter, Carrie S., visited 15–20 schools (and a core school up to 15 times a semester), collecting hundreds of paper resumes she couldn’t process while traveling. To modernize and streamline campus outreach, the company adopted Rakuna’s mobile recruiting app and recruiting dashboard to remove paper from the process.

Rakuna’s solution lets Carrie snap resume images with snapshot technology, qualify candidates in real time, and send follow-up emails immediately, while the Rakuna dashboard builds a searchable candidate database, applies email templates, and tracks conversions. As a result, Rakuna enabled Carrie to follow up with everyone she met, measure which touchpoints turned into applicants (tracing hires back to first touchpoints), and save time and money while projecting a cutting‑edge presence at career fairs.