Case Study: C&J Bus Lines increases traffic and conversions with Raka

C&J Bus boosts traffic 54% with Raka

C&J Bus Lines, a transportation provider, aimed to strengthen its digital presence and boost ridership but needed to improve online visibility, website performance, and the ticket-purchase experience. To address this, they partnered with the marketing agency Raka for a comprehensive solution that included website redesign and HubSpot implementation.

Raka built a new responsive website with an integrated ticketing system and implemented HubSpot for marketing analytics and inbound campaigns. This strategy, combined with targeted video content and paid advertising, led to significant year-over-year results including a 54% increase in overall traffic and a 110% increase in landing page submissions.

C&J Bus