Case Study: Bose achieves breakthrough digital growth with Raka

Bose boosts organic web traffic 217% with Raka

Bose, a globally recognized leader in premium audio, faced the challenge of launching its new Bose Ride System into the unfamiliar commercial trucking market. They needed to build awareness and generate qualified leads among truck drivers and fleet managers, a departure from their traditional consumer base. Bose partnered with the agency Raka to develop a tailored digital marketing strategy.

Raka implemented a comprehensive inbound solution built on the HubSpot platform, including a dedicated website, targeted content, and marketing automation. They complemented this with paid search and social campaigns. The results were significant, featuring a 56% increase in total leads, a 217% growth in organic traffic, and a remarkable 1,216% surge in landing page submissions, successfully building pipeline for Bose's new product line.

Bose