Case Study: UNICEF Australia streamlines fundraising data and real-time Salesforce reporting with Raisely

How UNICEF Australia unified Raisely and Salesforce

UNICEF Australia, a leading humanitarian and development agency, needed a faster and more reliable way to manage fundraising data as campaigns grew in volume and urgency. After reviewing major fundraising platforms in 2019, they chose Raisely for its support, ease of use, donor experience, and ability to handle international campaigns and multiple currencies.

Raisely, working with Salesforce partner MoveData, implemented a real-time Raisely to Salesforce integration that automatically pushed campaigns, donations, and fundraiser data into Salesforce Nonprofit Success Pack. This replaced a slow manual export-and-import process, saved significant staff time, reduced error risk, enabled real-time reporting and reconciliation, and powered better marketing automation and supporter service; one example, UNICEF Australia’s India COVID-19 Crisis campaign, launched within hours and raised over $500,000.

UNICEF Australia