Case Study: The Kids' Cancer Project boosts fundraising and donor growth with Raisely

How The Kids’ Cancer Project boosted fundraising and acquired new donors during Covid

The Kids’ Cancer Project partnered with Raisely to run The Better Challenge, a virtual fundraising campaign launched during Covid to engage supporters despite lockdowns and other restrictions. The charity needed a flexible way to motivate participants, grow its donor base, and raise funds for childhood cancer research through peer-to-peer fundraising.

Using Raisely’s peer-to-peer fundraising tools, the team tracked supporter activity, automated communications, and adapted their messaging, incentives, and matched giving strategy as the campaign progressed. Raisely helped The Kids’ Cancer Project raise $1.05 million in one month, surpass its $500,000 goal by more than double, and add 3,000 new fundraisers, nearly doubling its supporter database.

The Kids' Cancer Project

Kate Fairclough

Head of National Engagement