Case Study: Charity Right boosts fundraiser engagement and retention with Raisely

Charity Right raises $294k and feeds 805 children with Raisely

Charity Right, a non-profit organization, faced the challenge of maintaining and increasing donor retention by making fundraising more engaging and less repetitive. They turned to the vendor Raisely and its peer-to-peer fundraising platform to help transform their efforts.

Raisely implemented gamification tools like progress bars with custom metrics, leaderboards, and team profiles. This solution visualized the impact of donations and fostered a competitive community spirit, which significantly boosted fundraiser engagement. As a result, Charity Right raised over $293,000 from just 126 fundraisers, which provided daily meals for 807 children for an entire year.

Charity Right