Case Study: Charity Right boosts fundraiser engagement and retention with Raisely

Boosting Fundraiser Engagement & Retention for Charity Right

Charity Right worked with Raisely to improve engagement and retention in its peer-to-peer fundraising efforts. The charity needed a better way to keep donors motivated year after year while making fundraising feel more meaningful and less repetitive.

Using Raisely’s fundraising platform and gamification features, including custom progress bars, leaderboards, team profiles, automated emails, and segmentation tools, Charity Right turned donations into clear impact metrics such as how many children were fed. Raisely helped the campaign raise over $293k from 126 fundraisers, generate 3,140 donations, and provide a year of daily meals for 805 children, while maintaining donor retention and boosting overall engagement.

Charity Right