Case Study: Amnesty Australia exceeds fundraising targets with Raisely

Amnesty International Australia exceeds fundraising target by 13% with Raisely

Amnesty International Australia faced a challenge with declining performance from their traditional fundraising appeals, especially during the shoulder periods between major campaigns. To address this, they turned to Raisely to implement a new approach using its Giving Day platform.

Using Raisely's features like matched giving and a fundraising progress bar, Amnesty Australia launched its first-ever Giving Day. The campaign was a resounding success, surpassing its fundraising target by 13% and raising $120,000 in less than 24 hours. This result, driven by Raisely's user-friendly technology, has set a new precedent for their fundraising and plans are already underway for future Giving Days.

Amnesty International Australia