Case Study: OpenRoad Auto Group streamlines pre-owned vehicle inventory management with Rainy Town Media

OpenRoad Auto Group Ltd streamlines 450-vehicle inventory with Rainy Town Media

OpenRoad Auto Group Ltd, one of the leading car dealerships in Western Canada, needed a custom in-house solution to manage its large pre-owned vehicle inventory across multiple dealerships. They engaged the web design and development studio Rainy Town Media to create a centralized system for this purpose.

Rainy Town Media designed and developed a comprehensive backend system that allowed OpenRoad to quickly enter stock, upload photos, and manage its inventory. The solution integrated a VIN database for quick vehicle lookups and automatically bridged data across multiple third-party advertising portals. As a result, OpenRoad now has one of the most advanced and searchable pre-owned systems in the region, which has been running strong and bug-free for five years. Rainy Town Media was later contracted for additional modifications, continuing a successful partnership.

OpenRoad Auto Group Ltd