Case Study: Borgata Hotel Casino & Spa achieves higher revenues and optimized pricing with Rainmaker's guestrev®

The Borgata Rewards Customers & Increases Resort Revenue

Borgata Hotel Casino & Spa, Atlantic City’s market-leading destination resort with more than 2,800 rooms across properties including The Water Club, needed a more scientific way to set rates that rewarded customers based on total guest value and increased casino revenue from hotel guests. To meet that challenge the Borgata engaged Rainmaker and implemented Rainmaker’s revenue management solution, guestrev®, beginning in 2009.

Rainmaker’s guestrev® continuously runs complex forecasting and optimization models (more than 75 equations), integrates with Borgata’s PMS and distribution channels, and delivers recommended, segment-specific rates to reservations agents and the website. The result, says Borgata, was an immediate positive impact: smarter, balanced pricing that booked higher-value guests, drove higher revenues and profits, reduced call-center effort and helped save on labor and energy costs—outcomes Borgata attributes directly to Rainmaker’s system.

Borgata Hotel Casino & Spa

John Forelli

Vice President Information Technology