Case Study: Miami Beach Resort achieves a 5.3% total group revenue lift with Rainmaker's grouprev®

Miami Beach Resort Increases Revenue with grouprev

Miami Beach Resort, a major south Florida property where 42–45% of business comes from groups, faced slow, manual RFP pricing and limited forecasting that made it hard to maximize group profitability. The property evaluated Rainmaker and its grouprev® product to automate group rate calculations, account for transient displacement, and gain a more accurate forecast of group demand.

Rainmaker deployed grouprev® as part of its full suite (including guestrev® and revintel®), integrating with the resort’s PMS to automate optimized group pricing, prioritize high-value leads, and speed sales responses. After one year with Rainmaker, the resort saw a 7.6% increase in booked group room nights, a 5.3% lift in total group revenue (4.2% in group room revenue), an RFP conversion uptick from 6.6% to 6.8%, and faster, more profitable pricing decisions.

Miami Beach Resort