Case Study: Virginia Farm Bureau streamlines commissions and customer interactions with Rainmaker Associates, LLC

Virginia Farm Bureau streamlines commissions and member routing with Rainmaker

Virginia Farm Bureau, a member organization with over 148,000 members, needed to improve how it managed customer interactions and administered commission programs. Their challenge was to move beyond a standalone tracking system to streamline administration and handle inbound requests more efficiently. Rainmaker Associates, LLC identified that they needed to leverage key Salesforce functionality to meet these needs.

Rainmaker implemented a solution using core Salesforce functionality, custom Apex code, and VisualForce. They integrated Salesforce with multiple online sources, automated the handling of inbound form submissions, and built a sophisticated compensation application. As a result, Rainmaker established Salesforce as the system of record and dramatically decreased the level of effort for Virginia Farm Bureau to accurately administer its commissions programs.

Virginia Farm Bureau