Case Study: Twyla achieves a company-wide culture of quality and improved UX with Rainforest QA

Twyla - Customer Case Study

Twyla, a fast-moving product company, faced the common challenge of QA being sidelined in an organization without a dedicated testing team. VP of Engineering Douglas Ferguson aimed to change that by making quality a company-wide priority and improving the user experience through greater cross-team involvement.

Twyla launched weekly "Test Fests" and adopted Rainforest On‑Premise to give non‑technical employees a structured way to run tests and submit feedback. The program centralized results (including action screenshots), helped developers reproduce issues, built empathy and product ownership across teams, and led to clearer UX improvements and stronger alignment around quality.

Twyla

John Fitch

Product Manager